Magnificent multitasker. Fully dedicated employee. Wearer of many hats.
Working in the indie games industry in London means being able to accommodate many hats. Over the past five or so years, I’ve explored many corners of game-specific marketing, both as an in-house asset for Failbetter Games and as an external marketer for over twenty indie devs.
PC Games Insider Building a Community Ahead of Launch
PC Games Insider Tips For Making Your Trailer
PC Games Insider Branding Your Game Through Words
Future Games Summit 2017: Discoverability is Everything Panel
Develop 2017: 5 Key Areas of Discoverability for Indie Devs
Wordplay Festival London: Practical Considerations of Writerly Games Panel
People management. Finance. Marketing. Operations management.
Practical and theoretical study of game design.
Branding and identity. Graphic design. Marketing strategy. Advertising.
APRIL 2017 - PRESENT
Responsible for all aspects of communication and marketing across Failbetter’s three IPs: Fallen London, Sunless Sea and Sunless Skies.
MAY 2016 - MARCH 2017
Lead on delivering a year-round community, social and marketing strategy for the longstanding game Fallen London, and managing the accompanying budget.
JUNE 2015 - MAY 2016
Designed, implemented, and analysed digital marketing strategies for BeefJack and all indie dev clients.
SEPTEMBER 2014 - JUNE 2015
Ensured all marketing work for BeefJack Promote’s clients was delivered on time and with exceptional quality.
2013 - 2014
Responsibilities included game testing, bug tracking, content management, and attending standups and other production meetings.
2013 (7 MONTHS)
Consulted and designed for a variety of in-store products, including catalog pages, banners and point of purchase displays, as well as social media marketing. Also designed print and web pieces for their B2B clientele.
OCTOBER 2010 - MAY 2011
Responsible for Strawberry Shortcake toy packaging graphics. Tasks included creating and placing package graphics, art directing at photoshoots, staying with product from start to finish, working with marketing, design and engineering, as well as creating a new line look and doing logo studies.
haley [at] uyrus [dot] com