ABOUT ME
WHO AM I?
Creative games publishing all-rounder with a passion and expertise in Brand. Lauding 10 years experience in the industry from indie to AAA, across a multitude of genres, platforms and monetisation models.
Values a dev-focused approach, distilling the core essence of titles in order to craft the most authentic brand strategy experience for players. Proven track record of devising and delivering global campaigns, acting as the connective tissue between key stakeholders, teams and agencies.
Wields a strong creative direction skillset, with high stats in art and writing. An emotionally intelligent team leader and mentor with the ability to communicate ideas clearly and influence across all levels.
GIVING BACK
The games industry is great because of the people within it, so I do my best to help it grow through mentorship and other programmes:
- BAFTA Games member
- Limit Break mentor
- NYU Games Incubator mentor
- NarraScope support 2019-2020
- Founder of UK Marketers London meetup group
AWARDS
EDUCATION
2013-2014
UNIVERSITY FOR THE CREATIVE ARTS
MBA CREATIVE INDUSTRY MANAGEMENT
People management. Finance. Marketing. Operations management.
2011-2012
BRUNEL UNIVERSITY
MA GAME DESIGN & THEORY
Practical and theoretical study of game design.
2006-2010
SYRACUSE UNIVERSITY
BFA COMMUNICATIONS DESIGN
Branding and identity. Graphic design. Marketing strategy. Advertising.
EXPERIENCE
JULY 2023 - DECEMBER 2023
EPIC
DIRECTOR OF BRAND
Working to reshape the brand organisation within Epic to support all 1st party titles by reexamining processes, pipelines, team structure and business management. Provided ongoing brand strategy, identity creation, creative direction, messaging/TOV, and consumer insights across the Epic portfolio titles (Fortnite, LEGO Fortnite, Fortnite Festival, Fall Guys) working cross-disciplinarily with international teams.
MAY 2020 - July 2023
MEDIATONIC
DIRECTOR OF BRAND
Responsible for the brand identity of Fall Guys marketing, creative and messaging. Focused on maintaining and innovating the brand, owning the touchpoints that players engage with the Fall Guys brand and driving the expansion of the franchise authentically across all spaces (games, new features, consumer product, entertainment etc) globally.
Worked alongside studio leadership, devs, product marketing and consumer insights teams to translate the product vision and commercial objectives into a world-class brand strategy to attract new players and engage the existing community. Experiences include but are not limited to the quality and tone of the marketing materials, campaigns, trailers, key visuals and more.
FEBRUARY 2019 - MAY 2020
MEDIATONIC
MARKETING & COMMS MANAGER
Defined Mediatonic studio brand (and its subsidiaries) strategically and visually, in order to raise company profile during a peak growth period leading up to the studio’s foray into original titles. Created and led the first in-house marketing and creative services teams, and continued to grow and scale it throughout the evolution of Fall Guys.
APRIL 2017 - MARCH 2019
FAILBETTER GAMES
COMMUNICATIONS DIRECTOR
Owned all aspects of marketing, brand, PR, social and community across Failbetter’s three IPs: Fallen London, Sunless Sea and Sunless Skies. Heavily focused on product strategy (porting games to new platforms), creative direction for publishing materials, comms and community, content planning, and data analysis.