ABOUT ME

WHO AM I?

Magnificent multitasker. Fully dedicated employee. Wearer of many hats.

Working in the indie games industry in London means being able to accommodate many hats. Over the past five or so years, I’ve explored many corners of game-specific marketing, both as an in-house asset for Failbetter Games and as an external marketer for over twenty indie devs.

MCV 30 Under 30 2017

Game Dev Heroes 2018 Winner: Marketing & Community

MCV 30 Under 30

Game Dev Heroes Winner style=

EDUCATION

2013-2014

UNIVERSITY FOR THE CREATIVE ARTS

MBA CREATIVE INDUSTRY MANAGEMENT

People management. Finance. Marketing. Operations management.

2011-2012

BRUNEL UNIVERSITY

MA GAME DESIGN & THEORY

Practical and theoretical study of game design.

2006-2010

SYRACUSE UNIVERSITY

BFA COMMUNICATIONS DESIGN

Branding and identity. Graphic design. Marketing strategy. Advertising.

EXPERIENCE

APRIL 2017 - PRESENT

FAILBETTER GAMES

COMMUNICATIONS DIRECTOR (maternity cover)

Responsible for all aspects of communication and marketing across Failbetter’s three IPs: Fallen London, Sunless Sea and Sunless Skies.

MAY 2016 - MARCH 2017

FAILBETTER GAMES

MARKETING MANAGER

Lead on delivering a year-round community, social and marketing strategy for the longstanding game Fallen London, and managing the accompanying budget.

JUNE 2015 - MAY 2016

BEEFJACK PROMOTE

DIGITAL MARKETING SPECIALIST

Designed, implemented, and analysed digital marketing strategies for BeefJack and all indie dev clients.

SEPTEMBER 2014 - JUNE 2015

BEEFJACK PROMOTE

MARKETING MANAGER

Ensured all marketing work for BeefJack Promote’s clients was delivered on time and with exceptional quality.

2013 - 2014

MEDIATONIC

QA & PRODUCTION INTERN

Responsibilities included game testing, bug tracking, content management, and attending standups and other production meetings.

2013 (7 MONTHS)

Staples

SENIOR GRAPHIC DESIGNER

Consulted and designed for a variety of in-store products, including catalog pages, banners and point of purchase displays, as well as social media marketing. Also designed print and web pieces for their B2B clientele.

OCTOBER 2010 - MAY 2011

HASBRO

JUNIOR PACKAGE DESIGNER

Responsible for Strawberry Shortcake toy packaging graphics. Tasks included creating and placing package graphics, art directing at photoshoots, staying with product from start to finish, working with marketing, design and engineering, as well as creating a new line look and doing logo studies.

WHAT I DO

RESEARCH & ANALYSIS

Market research. Competitor analysis. Product strategy.

BRANDING & IDENTITY

Brand conception. Logo and visual identity creation.

MARKETING

Campaign and strategy design. Press relations. Social media. Content creation.

DIGITAL

User acquisition and retention. Mobile and web analytics. Advertising.

ASSET CREATION

Graphic design. 2D illustration. GIF creation.

EVENTS

Booking. Company representation. Meeting coordination. Speaking.

CONTACT ADDRESS

haley [at] uyrus [dot] com